Portals of possibility: Transport people to new dimensions

This innovation is one of our 22 trends and business opportunities for 2022.

Rethinking traditional high school career counselling, Careers Wales has launched CareersCraft — a virtual world, hosted on Minecraft, designed to help students identify their strengths. Users roam around various landmarks in Wales, completing challenges and activities along the way. At the end, they’re presented with career paths that best match their soft skills.

The metaverse is teeming with opportunities – yes, for play, but also for personal development. As it starts to take shape, brands should ask themselves: what will our legacy look like?

CareersCraft aims to get students excited about their future by lifting them out of the classroom and into an interactive environment. Can you use the metaverse to broaden consumers’ horizons – to introduce them to ideas and concepts they wouldn’t ordinarily encounter?