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Aiming to help women in the Philippines put their street smarts — their 'wais' — to good use, laundry detergent brand Surf is hosting a free, yearlong entrepreneurial program for aspiring business owners: Wais U.
Surf partnered with online community Filipina Homebased Moms to develop a comprehensive program covering topics like revenue models, the differences between traditional and digital entrepreneurship, identifying a target audience, finance and social media marketing. All with the goal of getting wais women to start their own businesses.
Wais U is 100% free and open to everyone. Participants enroll online and join live webinars hosted on Facebook and YouTube. After completing the course and passing an exam, students receive a Wais U certificate. Completion also gives access to the Team Wais Facebook group for more hands-on training and community support.
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