To encourage people to try learning Spanish, Duolingo is opening a taqueria in Pittsburgh

Language-learning app Duolingo has over 40 million monthly active users worldwide. To get even more people to try their tongue at a new language, the app is opening its own taqueria.

At Duo's Taqueria, customers will receive a free item or a discount on their order if they participate in a bite-sized challenge in Spanish. Questions will be pulled from Duolingo's app and can be answered by speaking into a microphone when customers place their orders. The challenge is fully automated and integrated into the taqueria's ordering flow, but front-of-house staff will have some leeway in rewarding a patron's earnest efforts.

Duo's Taqueria will open in June, next-door to Duolingo's Pittsburgh headquarters. Chef Marcella Ogrodnik previously ran Café Agnes, an award-winning farmer's market stand serving Salvadoran food. At Duo's, her menu will combine traditional Mexican techniques with Pennsylvania ingredients.