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Designed to support women as they deal with menopause, Primark has developed a range of nightwear, underwear and base layers. The collection uses cooling yarns and temperature control to relieve hot flashes and sweating.
Primark is using fabric that absorbs heat from the surface of the skin during hot sweats. When the body rapidly cools back down, the material releases warmth to temper post-flash chills.
Similar items are sold by specialist brands, but at a cost many consumers can't afford, which the Irish fast fashion retailer is addressing with prices ranging from GBP 7 for a two-pack of briefs to GBP 12 for a sleeveless nightdress.
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