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Working with TIME, Fortnite community members have created a space to celebrate Martin Luther King Jr.'s legacy within the game. Players can teleport to Washington, D.C. in 1963, the site of his revered 'I Have a Dream' speech.
The March Through Time experience includes mini quests to complete with others, as well as museum-like exhibits and video footage of the entire speech, allowing users to bear witness to a pivotal moment in civil rights history.
During the first stretch of the pandemic, gaming sales witnessed an unprecedented growth. A year later, spending levels remain strong.
And it's not just about fun and socializing. As demonstrated by community members using Fortnite Creative to build the #FNDC63 event, people are seeking out opportunities to collaborate with others in meaningful ways. Can your brand support users in expressing and sharing their values in whatever virtual world they call home?