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Great British Bake Off welcomes its first vegan contestant

Joining the twelfth season of The Great British Bake Off is the hit show's first vegan contestant: Freya Cox, who at nineteen is also this year's youngest baker. According to her bio: "A year ago, Freya began making plant-based versions of classic bakes for her dad β€” now it’s her goal to bake so that no one can tell the results are vegan."

The UK baking contest has a massive audience worldwide, and a vegan contestant means millions of viewers will be exposed to the possibilities of whipping up delectable creations without using animal products.

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Considering livestock kept for meat and dairy is responsible for 14.5% of greenhouse gas emissions worldwide, people need to dial back their consumption of animal products. And that includes folks who shudder at the word vegan. A spoonful of sugar in the shape of familiar entertainment might just be the nudge they need.