In Argentina, ibuprofen brand Actron creates musical relief for physical and mental pain

When is the last time you felt pain? And what brings you relief? Ibuprofen brand Actron recently placed a comfortable booth in Plaza Houssay in Buenos Aires and invited passersby to talk about their afflictions, both physical and emotional.

People spoke about muscle aches and losing a parent. They also shared their sources of relief: being in nature, hearing their cat purr, listening to music. Their observations were analyzed by a physician, a psychologist and a few musicians. The goal? To find 'La melodía del alivio', or the melody of relief.

Musicians Pedro Aznar and Goyo Degano went into a studio and recorded a calming and gently uplifting tune that aims to provide Argentinians with a moment of relief. Over the past weeks, Actron has shared a making-of on social media, where it should soon release the entire song.