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Apple just released a video featuring Euphoria actress Storm Reid, in which she invites others to join while she studies using the Pomodoro Technique: 25 minutes of focused work followed by a 5-minute break. A clock counts down in a corner as Reid — who is majoring in dramatic arts at USC with a minor in African-American studies — works on her MacBook or reads and highlights documents. During breaks, she eats, exercises and dances.
Originating in South Korea as gongbang, 'study with me' videos took off during the pandemic. Sessions usually last two or three hours and can rack up tens of millions of views on YouTube and TikTok. All feature someone studying on camera, either silently or with music or ambient noise. Functioning both as a timed study guide and a motivational tool, the videos emerged as a solution for remote-learning students stuck at home without in-person study buddies.
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