Kid-walking service brings focus to a 'Blurry Generation' of nearsighted children

If current trends continue, myopia will affect over half the global population by 2050. Although it can be managed by wearing glasses or contacts, nearsightedness comes with a heightened risk of developing severe visual impairments like cataracts, glaucoma and macular degeneration.

So, are screens to blame? Partially. And genetic factors play a role, too. But studies indicate that the problem is as much due to inside time as screen time. More minutes spent outside equals less childhood myopia, and outdoor activity also reduces the disorder's progression.

With its playfully shocking suggestion that kids could be walked like dogs, Multiópticas underscores the need for unconventional thinking to kickstart behavioral change. Which unorthodox approach could your brand take to help bring the Blurry Generation back into balance?