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The snacks are made with meat grown from mouse cells, which are non-invasively collected from mice in a procedure that Because Animals compares to an ear piercing. Those mice then 'live the rest of their natural lives in the safest, most comfortable habitat available to them.'
The need for sustainable pet food is real — research from 2017 estimates that the diet of American dogs and cats constitutes 25–30% of the environmental impacts of animal production. Currently, most kibble is made of slaughterhouse leftovers — the parts of animals that people don't eat. At first glance using leftovers sounds like a sustainable solution, but that secondary market also subsidizes factory farming and its many harmful impacts.
And while Singaporean humans can order lab-grown chicken curry for home-delivery, cultured meat still faces lengthy regulatory reviews in other countries. Those hurdles might be lower for pet food — an opportunity to pounce on first?