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Les Nouveaux Géants wants to redefine the professional landscape by integrating sustainability into existing job roles. The idea is to effect change from within companies. The model offered by the French startup involves immersive training to equip employees with new tools and objectives for eco-friendlier operations, whatever role they fulfill within their company.
Courses span three to four months and combine face-to-face learning, e-learning and weekly coaching. Les Nouveaux Géants mainly focuses on finance and product-related roles but plans to expand into communication, IT and HR. Classes cover topics like analyzing product life cycles, involving suppliers and other stakeholders and calculating carbon pricing; by using real-world case studies, the courses are geared towards immediate and concrete actions.
As Les Nouveaux Géants points out, "Every effort counts. But the time for small reductions, eco-gestures and adjustments is over. Today, to face environmental challenges, companies must carry out profound transformations at the very heart of their business model. These changes will be led by women and men: the new giants."
As consumers and as workers, younger generations increasingly demand real commitment from corporations to protect their planet and safeguard their future. Coming of age as the climate crisis poses an unprecedented threat, they're pushing employers to take real action in the transition to a greener economy.
In its recent 2023 Gen Z and Millennial Survey, which polled 22,856 people in 44 countries, Deloitte found that climate concerns help guide career choices: "Over half of Gen Zs (55%) and millennials (54%) say they research a brand's environmental impact and policies before accepting a job from them. One in six Gen Zs (17%) and millennials (16%) say they have already changed job or sector due to climate concerns, with a further 25% of Gen Zs and 23% of millennials saying they plan to do this in future."
Initiatives like Les Nouveaux Géants can help companies attract those workers, while generating the genuine transformation they seek to be part of.
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