TrendWatching is a purpose-driven trend firm, inspiring business professionals to launch sustainable innovations that benefit people and planet.
Select your country
Whether or not you've been aware of them, you're pretty sure to have seen hundreds if not thousands of Longchamp Le Pliage bags slung over shoulders at airports, in offices or on buses. The iconic nylon tote has been in production since 1993, with a timeless and unassuming style capable of weathering fashion's storms.
Now, Longchamp is aiming to make its bestseller environmentally-friendlier, too. This summer, it launched Le Pliage Green — same bag, but made of recycled polyamide.
Anything from fishing nets to old carpets can be treated and turned into granules from which polyamide yarn is spun, and Longchamp claims the material reduces each bag’s carbon footprint by nearly 20%. The company plans to transition all Le Pliage bags to recycled materials by 2022.
Join 100,000+ future-focused professionals in 180 countries already receiving our free trend updates.