LVMH is building a center for craftsmanship in Paris, slated to open in 2025

Consumers increasingly expect brands to serve as agents of community enrichment, sometimes filling roles traditionally held by public services. By creating a permanent space that's open to the public, LVMH can foster a transparent and educative interface between its craft and the community, blending the group's commercial objectives with broader social commitments.

Education is key to both LVMH's public outreach efforts and its ongoing relationship with the artisans who design and make the group's products. LVMH describes its Institut des Métiers d'Excellence as a 'know-how transmission ecosystem.' The upcoming Maison des Métiers d'Excellence will open up that ecosystem to a wider audience, creating a platform where its craftspeople can show off their talents. For more on shining a spotlight on your employees to connect with your audience, check out our free IN-FLUENCERS trend briefing.