Marta cuts out intermediaries to provide affordable in-home care

Even as smart tech makes it easier for seniors to live more independently, human caregivers remain vital. And hard to come by. In Germany, Marta aims to remove friction when hiring in-home help. Replacing traditional intermediaries with algorithms, the platform lowers costs for clients while offering workers better pay.

Questionnaires help find the best possible match between someone needing care and self-employed workers from across Europe. Caregivers are screened, and Marta tests for language proficiency and nursing skills. Services offered include assistance with bathing, cooking, housekeeping and leisure activities.

Marta recently raised a EUR 6.6 million seed round and plans to scale up in Germany, Poland, Romania and Lithuania.