Like other social commerce platforms, Vietnam-based Mio allows people to buy products at a discount by ordering as a group, with the group's organizer receiving a commission.

As reported by TechCrunch, Mio's resellers are mainly women in their twenties and thirties, in smaller cities and rural areas, who use the app to supplement their income with zero upfront investment.

After signing up as a Mio partner, users get a group code and can invite their friends, neighbors or colleagues to sign up and download the app. Any order above a minimum is shipped to the partner free of charge, and it's up to them whether to deliver orders to members of their group or have them collected.