Mio is focused on second and third tier cities and has signed up 256 partners so far. Each earns on average VND 6,270,000 (EUR 220/USD 270) per month: a 10% commission on each order, plus referrals. The company was founded in June 2020 and announced last week that it had closed a seed funding round of USD 1 million.
Following in the footsteps of Avon, Mary Kay and Tupperware, smart e-commerce platforms are tapping into the power of women and their social networks, while giving those women the ability to gain greater financial independence. Time for the rest of the world to catch up with Asia?