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Every time clothes are washed, millions of microfibers are released into the water system. That's not much of an issue if those fibers are cotton, wool, linen or any other natural material. But if the tiny strands come from synthetic fabrics like polyester, rayon and nylon, they're a significant contributor to microplastics in oceans.
Offering consumers a simple solution, Zara just launched the first laundry detergent designed to minimize microfiber shedding during washing. Developed in collaboration with BASF Home Care and I&I Solutions Europe, the liquid detergent is said to reduce microfiber release by up to 80%, depending on the type of fabric and how it's washed. Laboratory testing also found that the formula is suitable for washing at low temperatures (down to 20°C), decreasing energy consumption.
The Laundry is sold at Zara Home in 750 ml bottles for EUR 9.99. Other brands might follow; Inditex stated that "the formulation can be adjusted to enable the use of this technology by other detergent manufacturers."
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