Reusable bottle brand elicits eco-confessions

"I hide my lunchtime smoothie habit from my colleagues... I'm so embarrassed about the plastic."

"I have approximately 82 bags for life under my kitchen sink... And counting."

For every #econfession that people share and tag on social media, bottle brand Ocean Bottle will prevent 10 plastic bottles from entering the ocean. Ocean Bottle works with Plastic Bank in countries that lack decent waste infrastructure. Local collectors in coastal communities are paid per weight for the plastic they gather. For every Ocean Bottle sold, the company ensures 11 kg or 25 lbs of plastic are collected — the equivalent of over one thousand 500 ml PET bottles.

To put that into perspective: according to the the London-based B Corp, over 22 million kgs of plastic enter our oceans every day.