PUMA invites four young changemakers to hold it accountable on sustainability issues

PUMA recently launched Voices of a RE:GENERATION, an initiative designed to incorporate the perspectives of young people into the company's sustainability strategy. The project, which builds upon findings from PUMA's 'Conference of the People' event, is engaging four thought leaders from Europe and the US in a consultancy capacity.

Three times a year, Alice Aedy, Andrew Burgess, Luke Jaque-Rodney and Jade Roche will meet with PUMA's Chief Sourcing Officer, Chief Product Officer and members of the brand's sustainability team. The group will offer their insights and recommendations on how the brand can improve its sustainability practices. Or, as PUMA states, "have their opinions, suggestions and criticisms heard. No lip service. No egos. Just upfront and honest discussion. Translated into action."