Samsung’s C-Lab announced support for five startups who are creating an artificial window that can create a natural light effect

Samsung’s C-Lab, the brand’s in-house incubation program, recently announced support for five startups including SunnyFive, who are creating an artificial window that can create a natural light effect. The light can change throughout the day to mimic sunrise, dawn, dusk and sunset, allowing owners to get a vitamin D dose indoors or low-lit places without worrying about skin aging or sunburns. Samsung didn’t announce a price or a launch date, but did confirm that the SunnyFive window would be compatible with SmartThings, the brand’s existing smart home system.

Regular readers will remember that AMBIENT WELLNESS was a trend we highlighted that would be accelerated by the pandemic...good to see Samsung taking note! But it’s hardly surprising: with health and wellbeing top of mind, there is a huge opportunity for brands to embed health-boosting measures into the spaces customers pass through or live in, making staying healthy effortless. In fact, 63% of consumers across 22 markets say future products and services should enhance their health and wellbeing.

If you don’t work in the wellness space: get creative. We’ve seen Geely develop vehicles with an N95-certified air-filtration system, while in Paris, a partnership between city authorities and advertising company JCDecaux saw hand sanitizer dispensers installed on the walls on 1,500 bus shelters. What would your product / service / campaign look like if you thought about it through the lens of improved health? And given the heightened consumer concerns around wellbeing: Is it time to reimagine everything you do around those needs?

Stay healthy,

The TrendWatching content team

2023 Trend Check

Discover the opportunities you're not running with, yet… but should. 
Dive in

Subscribe to our Free Trend Updates