Tablecloths to trousers: Martan turns discarded linens from luxe hotels into chic attire

Luxury hotels have high standards, including for their linens. A stubborn stain on a tablecloth or a tiny tear in a sheet is unacceptable, and those minor imperfections lead to countless yards of high-quality fabric being thrown out before they're worn out. An Amsterdam-based fashion brand saw an opportunity among the massive waste. 

Martan purchases discarded linens from high-end hotels and crafts them into wearable pieces. Some fabrics are left white, some feature their original, woven-in jacquard designs, and others are dyed or screen-printed with bold patterns. Most are 100% cotton of a heavy quality, produced to feel deluxe and stand up to frequent laundering. The label's first hotel linen collection launched at Amsterdam Fashion Week in 2022, while its latest line hit the runway earlier this month.