The Inkey List helps customers get frugal through smart skincare swaps

 

Consumers share their current routine through AskInkey, the chat function on the UK skincare brand's website. A team member then advises them, pointing out which higher-end products they could swap out for something more affordable and explaining how to get the most out of the products they already own.

 

As reported by Glossy, The Inkey List's co-founder/CEO Colette Laxton compares the Smart Skincare service to having a financial advisor on call for skincare products. "A customer can come every six months and [share with us] what they're using and their goals, like opening a toiletry bag and going through it with an AskInkey advisor."