TrendWatching is a purpose-driven trend firm, inspiring business professionals to launch sustainable innovations that benefit people and planet.
Select your country
In what might well be a world first, Ulé Beauty is a new skincare brand powered by vertical farming. The Shiseido-incubated French startup works with Tower Farm to procure exotic ingredients grown near Paris.
Instead of shipping in dried plant substances purchased in bulk, Ulé sources fresh botanicals from a vertical farm near Paris, where they're 'hand-harvested at their optimal potency.' Like cold-pressed juice, the plants are cold-milled before being mixed into Ulé's farm-tech moisturizers and serums.
Since they're pampered under ideal and highly controlled conditions, plants like centella and tulsi can be grown without pesticides. From seed to jar, the ingredients are also entirely traceable. Ulé just launched in France with a pop-up store in Paris and plans to expand to other European countries in 2023.
Join 100,000+ future-focused professionals in 180 countries already receiving our free trend updates.