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Awards for outdoor gear usually go to the highest-performing and most innovative products by brands that are constantly competing to introduce newer, better and more functional products. Until this year, that is. Scandinavian Outdoor Award recently announced its picks for FW 23/24. The overall winner? An 11-year-old zip turtleneck with visible pilling.
Instead of submitting a new product, Woolpower selected a well-worn mid-layer sweater. The Swedish manufacturer of merino base layers and mid-layer garments did so to spotlight the big woolly mammoth in the room: the outdoor industry sells great products, but when it comes to sustainability, customers shouldn't be buying new gear every season.
Scandinavian Outdoor Award's jury agreed, praising Woolpower's bold step in challenging the industry to take responsibility for its environmental impact. The jury emphasized that the brand's 11-year-old sweater still performs to total satisfaction and applauded its Ullfrotté material — which dates back to the 1970s — for its comfort, warmth and durability.
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