Using a lipreading bot, Peru's largest beer brand helps deaf gamers talk with friends

Peruvian beer brand Pilsen Callao is leveling up gaming communication with the launch of E-nterpreters Season 2, a piece of software that makes gaming more inclusive for deaf people. Building on the success of its initial iteration, which translated spoken Discord conversations into sign language in real-time, the upgraded platform now enables deaf gamers to talk back, expressing themselves through speech.

Leveraging AI and facial recognition technology, E-nterpreters Season 2 interprets the lip movements and gestures of deaf gamers via a regular webcam, converting their expressions into real-time voice messages. This allows hearing-impaired gamers to communicate effortlessly with fellow players and expand their social circles within the gaming community. E-nterpreters Season 2 launches this month and is currently only available in Spanish. The concept was developed by DDB Peru.