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Most of what's exported from African countries leaves the continent as raw commodities. That doesn't just result in meager profits for farmers but robs the products of their identity. Cocoa beans used in a mass-produced candy bar are in no way recognized as originating from Cote d'Ivoire or Ghana.
Small farmers and other food producers haven't had many alternatives, lacking direct access to the global market. Africa Goodnest aims to hook them up by presenting their export-ready, branded personal care products, artisanal foods, herbs and spices to wholesale buyers worldwide. All of the goods — shea butter body bars, herbal teas, mango jam, dried papaya, hot sauces, coffee and more — are natural and created by small brands.
Africa Goodnest, founded in 2021, helps entrepreneurs with all associated logistics, from inventory to shipping. Based in Accra, the platform currently features brands primarily from Ghana (plus coconut oil from Benin) but hopes to include more African countries in the future.
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