While one could argue that the commercial spends more time showing hair removal than natural growth, it's miles ahead of Veet's Don't risk dudeness campaign of 2014, which featured a taxi driver refusing to pick up a woman with armpit hair, and a variety of other sexist tropes. Following online backlash, those commercials were withdrawn just days after debuting.

The arc of progress is slow, but society might finally be reaching a tipping point when it comes to dictating how women should groom and present themselves. Forward-thinking brands: embrace that progress and keep things moving in the right direction :-)

Related: Genderless beauty brand brings shimmer and self-love to unibrows