Weight loss searches on Pinterest drop after ads are banned

Last summer, we reported on Pinterest's ban on weight loss ads following research that the COVID-19 pandemic led to a steep rise in unhealthy eating habits and eating disorders. Starting 1 July 2021, the platform prohibited all ads with weight loss language and imagery. Now, Pinterest has released data on how related searches developed over the past year.

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In its Global Body Neutrality Report, Pinterest reveals that global searches containing the term 'weight loss' dropped by 20% from July 2021 to May 2022, while searches for 'quick and healthy meals' were a whopping 65 times higher during mid-April to mid-May 2022, compared to the same period last year.

Also up: 'healthy food motivation' (13 times higher), 'accept your body quotes' (three times higher), and 'positive self-affirmations' (five times higher). Pinterest believes searches around healthy habits and body positivity are rising as its users change their conversations around self-confidence, mental wellness and well-being.

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