VERY SOON | Our Global Trend Events 🌎

Breaking-News-Icon-5
Now - October 2024

Bangkok, Amsterdam, New York

Join us

With eBay collab, reality show Love Island shifts from promoting fast fashion to preowned clothing

In the past, British reality show Love Island was sponsored by fast-fashion brands like Boohoo and I Saw It First, and viewers could instantly purchase outfits they saw contestants wear on screen. Now, the show is making a move towards sustainability by pairing up with eBay.

Contestants will be styled in secondhand clothing, and the Love Island villa will include a shared wardrobe from which everyone can borrow preloved pieces. Instead of selling the exact items worn by 'Islanders,' eBay is presenting a curated selection of similar, used garments for viewers to buy from the marketplace's sellers.

Trend Bite

In Europe, textile consumption has the fourth-highest negative lifecycle impact on the environment and climate change, after food, housing and transportation. One solution, fashion recommerce, has seen a sharp increase over the past few years and is expected to double in Europe by 2025.

Featuring preowned clothing on a hit show like Love Island isn't just a reflection of growing consumer interest — it's also an opportunity to change the shopping habits of people who still default to cheap and instant fast fashion.