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This page contains trend tools that are used by us (and the companies we work with) to spot, understand and apply trends.
These tools are part of our Purpose-Driven Innovation (PDI) methodology – a methodology we've honed for 10 years to achieve our mission of helping professionals around the world bring to market more sustainable, impactful innovations.
Giving you access to our full Trend Framework, Innovation Database with 26,000+ innovations, 2022 Trend Report, Industry Reports, Ask an Analyst service and more.
Everything you need to guide and inspire you to turn trends into meaningful innovations.
Access 10+ years of working with consumer trends into a new curriculum – now used by 400+ brands, agencies and universities worldwide.
Designed to train you in forecasting and applying, developed using our methodology and taken at your own pace.
Our team of Trend Analysts & Presenters have delivered literally 100s of keynotes, workshops and customised reports, in 35+ countries, to some of the world's leading brands and agencies.
We know how to deliver.
Join us around the world for highly curated events - we'll announce new dates very soon. Make sure you're subscribed to our free trend updates to be among the first ones to find out where and when next.