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This page contains trend tools that are used by us (and the companies we work with) to spot, understand and apply trends.
These tools are part of our Purpose-Driven Innovation (PDI) methodology – a methodology we've honed for 10 years to achieve our mission of helping professionals around the world bring to market more sustainable, impactful innovations.
Our popular, easy-to-follow framework will help you not only to unpack and understand any consumer trend but also apply them - your turn to launch successful, meaningful innovations of your own.
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Amplify is our company-wide trends & ideation solution, neatly platformed, giving you access to our full Trend Framework, Innovation Database with 28,000+ innovations, Annual Trend Reports, Industry Reports, Stats, Training, Analyst Support and more.
Everything you need to guide you and your teams to turn trends into meaningful innovations.
For over a decade, we've been working with some of the biggest organizations in the world on strategic trend projects. From the US to Brazil to South Africa to Thailand.
If you're deeply into trends and in charge of getting as many of your teams / colleagues involved in any kind of trend understanding, thinking or applying, check out what we could do for and with you.
We absolutely love trend events, conferences, keynotes, workshops. Online, offline or hybrid.
In fact, over the last 10 years, we've participated in and organized 100s of them, from New York to Berlin to São Paulo to Singapore. Whatever you may be planning, we're keen to go all out.