19 September 2023
EYE

It's a wrap!

Our team loved meeting up with future-minded professionals from all over Europe - big thank you to all participants for turning it into such a supercharged day at the Amsterdam EYE  🙌

As promised (if you participated), you can now download all presentation decks here

Last but not least, for those of you who missed out on this event, you can still purchase tickets for our London seminar on 3 October at the Barbican 🇬🇧

What-Rounded-Map-2

What

Totally up to date in one day

Enjoy an immersion into all the meaningful consumer trends that need to be on your radar in the coming 12 months. Curated and presented by TrendWatching analysts.

We'll also set you up with temporary access to our trend platform (if you're not yet a member). Following the event, you'll get access to all presentation materials.

And yes, plenty of opportunity to network with your fellow trend people is included, too.

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Who

Love trends, but short on time?

On September 19th, join other trend-focused yet time-challenged professionals from all over Europe and beyond.

From Marketing Managers, Heads of Innovation and Insights Managers to Strategists, Creative Directors and Account Managers. Across all industries. 

Come on your own, or — even better! — bring your team.

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Where

EYE

The seminar will take place at the iconic EYE Amsterdam Film Museum, located on the banks of the IJ River.

Expect state-of-art facilities, delicious (and healthy) catering and expansive river views 😍

Program

  • timer-icon 08:30 - 09:30
    Welcome

    Welcomearrow-icon

  • timer-icon 09:30 - 09:50
    Purpose Driven Innovation

    Purpose Driven Innovationarrow-icon

    An intro on how to methodologically and creatively spot early signs of change that will impact your industryarrow-icon
  • timer-icon 09:50 - 11:00
    2024's Key Consumer Trends and Insights - PART I

    2024's Key Consumer Trends and Insights - PART Iarrow-icon

    A high-energy ‘download’ bringing you the most important trend-driven opportunities that will shape the coming year(s)arrow-icon

    Break

  • timer-icon 11:30 - 12:15
    2024's Key Consumer Trends and Insights - PART II

    2024's Key Consumer Trends and Insights - PART IIarrow-icon

    We'll continue discussing the most interesting consumer trends that will shape 2024 and beyond.arrow-icon

    Lunch

  • timer-icon 13:15 - 14:00
    Future Purposed Business Models

    Future Purposed Business Modelsarrow-icon

    The 5 most forward-looking business models to turn your brand and business into a purpose pioneer – based on the expertise from our sister-venture Business of Purpose, one of the largest global networks of purposed business professionalsarrow-icon
  • timer-icon 14:00 - 14:45
    2024's Top Technology Trends

    2024's Top Technology Trendsarrow-icon

    The technologies that need to be on your radar, from GPT-4 (and 5, 6 and 7 😉) to the latest web3 advancements and beyond – with plenty of examples that detail how to turn them into meaningful products and services of your ownarrow-icon

    Break

  • timer-icon 15:00 - 16:00
    IDEATE 2024 – Move From Trends To Innovation

    IDEATE 2024 – Move From Trends To Innovationarrow-icon

    Time for action: a strategic approach to trends and how to use them to drive specific business goals. Learn how to “trendify” your organization, apply the day’s content based on your team’s needs, your industry, your career. Walk away with a clear plan of action for the remainder of 2023 and of course 2024arrow-icon
  • timer-icon 16:00 - 17:00
    Networking & Drinks

    Networking & Drinksarrow-icon

Some of our keynote speakers

Vicki green bg

Victoria has delivered over 150 empowering keynotes, strategy sessions and innovation workshops for clients and brands across the globe. Victoria is passionate about helping brands find their purpose and – crucially – enabling them to act on it. She has helped many of our clients – including Mastercard, PayPal, Warner Music Group and Kontoor – prepare for the (purposed) consumer of tomorrow and can’t wait to do the same for you. Before she switched her attention to trends, Vicki worked as a journalist - her insights have been featured in a range of publications including The New York Times, the Guardian and The Telegraph.

Victoria Loomes

Victoria Loomes

Head of Trends, London 

Victoria has delivered over 150 empowering keynotes, strategy sessions and innovation workshops for clients and brands across the globe. Victoria is passionate about helping brands find their purpose and – crucially – enabling them to act on it. She has helped many of our clients – including Mastercard, PayPal, Warner Music Group and Kontoor – prepare for the (purposed) consumer of tomorrow and can’t wait to do the same for you. Before she switched her attention to trends, Vicki worked as a journalist - her insights have been featured in a range of publications including The New York Times, the Guardian and The Telegraph.

Erick green bg

Erick works across the intersection of trend intelligence, business opportunities and strategic direction. A Dutch-Belgian hybrid, Erick combines his academic background in innovation research and concept development with his love of getting into the nitty-gritty of the new and the next. Through his work, he’s produced multiple podcasts and white papers on intersectional activism and led innovation trajectories for various multinational brands including JP Morgan Chase, Brookfield and PageGroup.

Erick Smet

Erick Smet

Content Director, Amsterdam

Erick works across the intersection of trend intelligence, business opportunities and strategic direction. A Dutch-Belgian hybrid, Erick combines his academic background in innovation research and concept development with his love of getting into the nitty-gritty of the new and the next. Through his work, he’s produced multiple podcasts and white papers on intersectional activism and led innovation trajectories for various multinational brands including JP Morgan Chase, Brookfield and PageGroup.

Liv green bg

Livia helps TrendWatching’s clients worldwide to act on trends. She has presented TrendWatching keynotes and workshops to business professionals in over 30 cities across the globe. From conceptualising trend-driven strategies to ideating innovations that will cater to future customer expectations, Livia has a firm understanding of how trends manifest across continents. Passionate about culture, strategy and inspiring creativity, she is an accomplished speaker and workshop facilitator who has presented dozens of trend keynotes and innovation workshops for clients like DSM and A+E - from Brazil to the US.

Livia Fioretti

Livia Fioretti
Director of Training, Barcelona

Livia helps TrendWatching’s clients worldwide to act on trends. She has presented TrendWatching keynotes and workshops to business professionals in over 30 cities across the globe. From conceptualising trend-driven strategies to ideating innovations that will cater to future customer expectations, Livia has a firm understanding of how trends manifest across continents. Passionate about culture, strategy and inspiring creativity, she is an accomplished speaker and workshop facilitator who has presented dozens of trend keynotes and innovation workshops for clients like DSM and A+E - from Brazil to the US.

Michell

Michell operates at the intersection of technology forecasting, business potential, and futures literacy. Swedish-Brazilian and currently living in Portugal, Michell merges his academic pursuits in technology trend analysis with an intrinsic passion for the futuristic and groundbreaking. His company, Envisioning, focuses on the impact and emerging technologies and how to think about potential futures. He has consulted and led research projects for public entities and several multinational corporations worldwide.

Michell Zappa

Michell Zappa

Founder Envisioning, Lisbon

Michell operates at the intersection of technology forecasting, business potential, and futures literacy. Swedish-Brazilian and currently living in Portugal, Michell merges his academic pursuits in technology trend analysis with an intrinsic passion for the futuristic and groundbreaking. His company, Envisioning, focuses on the impact and emerging technologies and how to think about potential futures. He has consulted and led research projects for public entities and several multinational corporations worldwide.

Some very cool participants & brands already confirmed

What participants said about our previous seminars

It greatly exceeded my expectations. I got a lot of inspiration, information, knowledge out of it.

New York

I came out of the day with a sense of wonder, excitement and mild panic. It was great!

Amsterdam

Fantastic cross section of experiences & knowledge!

Bangkok

Inspiring, insightful, engaging. By the end of the day my brain was aching (physically hurting, in a good way) with ideas and possibilities.

Jakarta

The quality of the presentations by the majority of the speakers and the variety of information shared was exceptional.

London

A lot was packed into a short time, but it was a high impact, efficient day.

Sydney

It’s surprising how many examples outside your
industry are relevant for your own business.

Bangkok

Being at the front of some of these trends will help shape some of my organisation's innovation.

Amsterdam

Such a great room of talented and interesting professionals!

Atlanta

An inspiring day of consumer trends and the opportunities they present to delight our customers; featuring actionable insights, from start to finish!

San Francisco

Killer content, great insights and we leave with our heads buzzing.

Hong Kong

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Amsterdam Trend Seminar 2023

Eye Filmmuseum

Amsterdam Trend Seminar 2023

Eye Filmmuseum

Amsterdam Trend Seminar 2023

Eye Filmmuseum

Amsterdam Trend Seminar 2023

Eye Filmmuseum

Amsterdam Trend Seminar 2023

Eye Filmmuseum

Amsterdam Trend Seminar 2023

Eye Filmmuseum

Amsterdam Trend Seminar 2023

Eye Filmmuseum

Amsterdam Trend Seminar 2023

Eye Filmmuseum

Any questions about our Amsterdam event?

Email Giulia Bolzan, our Seminar Coordinator, and she'll get back to you asap. Promise.