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    • 26 September 2024
    EYE

    Amsterdam Trend Event

    The pitch? Give us one day and we'll immerse you in the meaningful consumer trends and insights that will shape markets in the next 12-18 months - a juicy dose of AI x New Consumer Expectations opportunities included ✨
     
    Very early-bird tickets
    AMS-Services-What-2

    What

    An intense, interactive day of cutting-edge consumer trends, insights and innovations

    Enjoy an eclectic immersion into endless meaningful business opportunities. From 2025's biggest consumer and tech trends to the latest on how AI is deeply shaping consumer expectations.

    We'll also set you up with temporary access to our trend platform (if you're not yet a member). Following the event, you'll get access to all presentation materials.

    And yes, plenty of opportunity to network with your fellow trend people is included, too.

    AMS-Services-Who-2

    Who

    For anyone who's trend-driven (but short on time)


    On 26 September 2024, join other trend-loving yet time-challenged professionals from all over the world.

    Last year's sold-out Amsterdam event welcomed Marketing Managers, Heads of Innovation and Insights Managers to Strategists, Creative Directors and Account Managers. Across all industries. 

    Come on your own, or — even better! — bring your team.

    AMS-Services-Where-2

    Where

    Learn and ideate in style - in one of the world's leading innovation capitals

    The event will take place at the iconic EYE Amsterdam Film Museum, located on the banks of the IJ river, right across Amsterdam's Central Station.

    Expect state-of-art facilities, delicious (and healthy) catering and amazing river views 😍

    Program

    • timer-icon 08:30 - 09:10
      Welcome ☕️

      Welcome ☕️arrow-icon

      For those arriving early, we're serving a light breakfast - beautiful views includedarrow-icon
    • timer-icon 09:10 - 09:30
      Acacia Leroy
      Intro & AI methodology ⚡️

      Intro & AI methodology ⚡️arrow-icon

      A methodological overview of how AI has and will continue to transform, supercharge and generate consumer expectationsarrow-icon
    • timer-icon 09:30 - 10:15
      Erick Smet
      AI 2025: Shaping New Consumer Realities 🔮

      AI 2025: Shaping New Consumer Realities 🔮arrow-icon

      An opportunity-heavy briefing on the most impactful AI-driven consumer trends for the next 12 months arrow-icon
    • timer-icon 10:15 - 11:00
      Michell Zappa
      Autonomous Futures 🦾

      Autonomous Futures 🦾arrow-icon

      A deep dive into ‘what’s next?’ in the world of AI, shedding light on likely scenarios driven by new–age techarrow-icon

      Quick 20-Minute Break

    • timer-icon 11:20 - 11:50
      AI x IRL 🛠️

      AI x IRL 🛠️arrow-icon

      A panel discussion between business leaders about how they're already implementing and running with the previously discussed trends and insightsarrow-icon
    • timer-icon 11:50 - 12:30
      Livia Fioretti
      Building Hopeful Futures 💚

      Building Hopeful Futures 💚arrow-icon

      An interactive session with numerous actionable trend tips, tricks and tools on how to build Hopeful Futuresarrow-icon

      1 Hour Lunch & Connecting

    • timer-icon 13:30 - 14:15
      Livia Fioretti
      Culture 2025: Key Consumer Trends 🤩

      Culture 2025: Key Consumer Trends 🤩arrow-icon

      An interactive ‘download’ of the most pressing socially-driven consumer trends and opportunities to inspire your 2025 innovation pipelinearrow-icon
    • timer-icon 14:15 - 15:00
      Acacia Leroy
      From Asia To The World 🌏

      From Asia To The World 🌏arrow-icon

      A dynamic session packed with the latest consumer innovations from Asia - ready to be copied in the rest of the worldarrow-icon

      Quick 15-Minute Break

    • timer-icon 15:15 - 15:45
      Erick Smet
      What's On Your Radar? 🎯

      What's On Your Radar? 🎯 arrow-icon

      A preliminary exercise to connect your business objectives to the trend intelligence shared throughout the dayarrow-icon
    • timer-icon 15:45 - 16:30
      Livia Fioretti and Michell Zappa
      From Trends To Ideation 👶🏽

      From Trends To Ideation 👶🏽arrow-icon

      An AI-powered workshop turning your selected trends and insights into meaningful innovations of your own - for 2025 and beyondarrow-icon
    • timer-icon 16:30 - 17:00
      Networking & Drinks 🍸

      Networking & Drinks 🍸arrow-icon

      Enjoy drinks and canapés in the Eye's gorgeous foyerarrow-icon

    Some of our keynote speakers

    Erick-1
    Erick works across the intersection of trend intelligence, business opportunities and strategic direction. A Dutch-Belgian hybrid, Erick combines his academic background in innovation research and concept development with his love of getting into the nitty-gritty of the new and the next. Through his work, he’s produced multiple podcasts and white papers on intersectional activism and led innovation trajectories for various multinational brands including JP Morgan Chase, Brookfield and PageGroup.

    Erick Smet

    Erick Smet

    Content Director

    Erick works across the intersection of trend intelligence, business opportunities and strategic direction. A Dutch-Belgian hybrid, Erick combines his academic background in innovation research and concept development with his love of getting into the nitty-gritty of the new and the next. Through his work, he’s produced multiple podcasts and white papers on intersectional activism and led innovation trajectories for various multinational brands including JP Morgan Chase, Brookfield and PageGroup.
    Liv-1
    Livia helps TrendWatching’s clients worldwide to act on trends. She has presented TrendWatching keynotes and workshops to business professionals in over 30 cities across the globe. From conceptualising trend-driven strategies to ideating innovations that will cater to future customer expectations, Livia has a firm understanding of how trends manifest across continents. Passionate about culture, strategy and inspiring creativity, she is an accomplished speaker and workshop facilitator who has presented dozens of trend keynotes and innovation workshops for clients like DSM and A+E - from Brazil to the US.

    Livia Fioretti

    Livia Fioretti

    Director of Insights

    Livia helps TrendWatching’s clients worldwide to act on trends. She has presented TrendWatching keynotes and workshops to business professionals in over 30 cities across the globe. From conceptualising trend-driven strategies to ideating innovations that will cater to future customer expectations, Livia has a firm understanding of how trends manifest across continents. Passionate about culture, strategy and inspiring creativity, she is an accomplished speaker and workshop facilitator who has presented dozens of trend keynotes and innovation workshops for clients like DSM and A+E - from Brazil to the US.
    Acacia-1

    With a background that spans writing, speaking and consulting, Acacia has become a pivotal figure in delivering insights that assist a diverse range of clients, from Fortune 500 CEOs to boutique agencies. Her expertise is rooted in a profound understanding of Asian consumers, which she leverages to guide clients in launching insight-driven innovations.

    Over the past seven years, her journey has taken her across more than 20 countries in Asia Pacific, Europe, and North America. During this time, she has delivered over 100 keynotes and workshops.

    In her current role as Senior Trend Analyst & Asia Lead for TrendWatching, Acacia oversees all APAC trend content from her base in Singapore.

    Acacia Leroy

    Acacia Leroy

    Asia Lead

    With a background that spans writing, speaking and consulting, Acacia has become a pivotal figure in delivering insights that assist a diverse range of clients, from Fortune 500 CEOs to boutique agencies. Her expertise is rooted in a profound understanding of Asian consumers, which she leverages to guide clients in launching insight-driven innovations.

    Over the past seven years, her journey has taken her across more than 20 countries in Asia Pacific, Europe, and North America. During this time, she has delivered over 100 keynotes and workshops.

    In her current role as Senior Trend Analyst & Asia Lead for TrendWatching, Acacia oversees all APAC trend content from her base in Singapore.

    Robbie
    Based in the UK, Robbie helps brands, from Warner Music to Nissan, to identify and run with the latest consumer trends. Having traveled extensively as a journalist and editor before segueing into brand strategy, he brings a global perspective and open-mindedness to his work – delivering reports, workshops and presentations that embrace TrendWatching’s cross-industry approach. 

    Robbie Hodges

    Robbie Hodges

    Trend Analyst

    Based in the UK, Robbie helps brands, from Warner Music to Nissan, to identify and run with the latest consumer trends. Having traveled extensively as a journalist and editor before segueing into brand strategy, he brings a global perspective and open-mindedness to his work – delivering reports, workshops and presentations that embrace TrendWatching’s cross-industry approach. 
    Michell
    Michell operates at the intersection of technology forecasting, business potential, and futures literacy. Swedish-Brazilian and currently living in Portugal, Michell merges his academic pursuits in technology trend analysis with an intrinsic passion for the futuristic and groundbreaking. His company, Envisioning, focuses on the impact and emerging technologies and how to think about potential futures. He has consulted and led research projects for public entities and several multinational corporations worldwide.

    Michell Zappa

    Michell Zappa

    Founder, Envisioning

    Michell operates at the intersection of technology forecasting, business potential, and futures literacy. Swedish-Brazilian and currently living in Portugal, Michell merges his academic pursuits in technology trend analysis with an intrinsic passion for the futuristic and groundbreaking. His company, Envisioning, focuses on the impact and emerging technologies and how to think about potential futures. He has consulted and led research projects for public entities and several multinational corporations worldwide.

    Some very cool participants from leading brands attended in 2023

    ING CLP
    Nestle CLP
    World Wildlife Fund CLP
    Unilever CLP
    Starbucks CLP
    Hunter PR CLP
    CPB CLP
    Art Basel CLP-1
    Givaudan CLP
    Dr Martens CLP
    Schaebens CLP
    Bol.com CLP
    Ipsos Singapore CLP
    Kearney CLP
    Howatson+Company CLP
    DSW CLP
    Unizo CLP
    Deloitte CLP
    Amazon CLP
    Kantar Consulting CLP
    Ketchum CLP
    Merlin Entertainments Group Limited CLP
    MTM London CLP
    Bona CLP
    BNP Paribas PF CLP
    Salesforce CLP
    Mars Inc CLP
    IKEA CLP

    What participants said about our previous seminars

    It greatly exceeded my expectations. I got a lot of inspiration, information, knowledge out of it.

    New York

    I came out of the day with a sense of wonder, excitement and mild panic. It was great!

    Amsterdam

    Fantastic cross section of experiences & knowledge!

    Bangkok

    Inspiring, insightful, engaging. By the end of the day my brain was aching (physically hurting, in a good way) with ideas and possibilities.

    Jakarta

    The quality of the presentations by the majority of the speakers and the variety of information shared was exceptional.

    London

    A lot was packed into a short time, but it was a high impact, efficient day.

    Sydney

    It’s surprising how many examples outside your
    industry are relevant for your own business.

    Bangkok

    Being at the front of some of these trends will help shape some of my organisation's innovation.

    Amsterdam

    Such a great room of talented and interesting professionals!

    Atlanta

    An inspiring day of consumer trends and the opportunities they present to delight our customers; featuring actionable insights, from start to finish!

    San Francisco

    Killer content, great insights and we leave with our heads buzzing.

    Hong Kong

    Amsterdam Trend Seminar 2023-231
    Amsterdam Trend Seminar 2023-081
    Amsterdam Trend Seminar 2023-089
    Amsterdam Trend Seminar 2023-176
    Amsterdam Trend Seminar 2023-071
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    Amsterdam Trend Seminar 2023-036
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    Amsterdam Trend Seminar 2023

    Eye Filmmuseum

    Amsterdam Trend Seminar 2023

    Eye Filmmuseum

    Amsterdam Trend Seminar 2023

    Eye Filmmuseum

    Amsterdam Trend Seminar 2023

    Eye Filmmuseum

    Amsterdam Trend Seminar 2023

    Eye Filmmuseum

    Amsterdam Trend Seminar 2023

    Eye Filmmuseum

    Amsterdam Trend Seminar 2023

    Eye Filmmuseum

    Amsterdam Trend Seminar 2023

    Eye Filmmuseum

    Secure your tickets now!

    AMS-Tickets
    • It's beyond affordable — secure your Very-Early bird price of only EUR 349 (offer expires 30 April 2024)
    • Secure your seat in time  — our 2023 Amsterdam Trend Seminar sold out
    Very early-bird tickets

    FAQs

    1. Is this a sales event? No! Our Trend Events are the service — the focus is 100% on you soaking up and then running with as many insights as possible. And as we're independent, there aren't any sponsors, either. 

    2. What if I buy now but can't make it? You can transfer your ticket to a colleague at any time. If that's not an option, you'll receive a refund.

    If you want to join with a bigger group, or if you're with a non-profit organization, email Giulia Bolzan to see what discount we can arrange for you.

    giulia-round

    Any questions?

    Talk to Giulia Bolzan, our Events Coordinator. Your message goes straight into her inbox and will be replied to asap.