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    • 26 September 2024
    EYE

    Amsterdam is a wrap!

    Our annual Amsterdam event took place on 26 September 2024 — and it was a blast! 

    You can still view the program and speakers info below.

    Rest assured we're already working on our next Amsterdam event in 2025 🇳🇱
     

    Program

    • timer-icon 08:30 - 09:10
      Welcome ☕️

      Welcome ☕️arrow-icon

      For those arriving early, we're serving a light breakfast - beautiful views includedarrow-icon
    • timer-icon 09:10 - 09:30
      Acacia Leroy
      TrendWatching AI ⚡️

      TrendWatching AI ⚡️arrow-icon

      Plunge into the world of AI-driven trends + innovation and experience first-hand how consumer expectations have been put into overdrivearrow-icon
    • timer-icon 09:30 - 10:15
      Erick Smet
      AI 2025: Shaping New Consumer Realities 🔮

      AI 2025: Shaping New Consumer Realities 🔮arrow-icon

      Deep dive into key AI trends like LOOPLIFE and MIRROR MIRROR to discover how brands are envisioning the future to foster solo-communities and extend life (!)arrow-icon
    • timer-icon 10:15 - 10:55
      Robbie Hodges
      Artificial Journeys 🧭

      Artificial Journeys 🧭arrow-icon

      Explore the new business landscape through a consumer's eyes, where AI shapes every touchpoint and brand interaction – a journey of automated excellencearrow-icon

      Quick 20-Minute Break

    • timer-icon 11:15 - 11:45
      Applied Synthetics 🛠️

      Applied Synthetics 🛠️arrow-icon

      Master applied AI through our show-don't-tell panel discussion, featuring business leaders already implementing successful synthetic strategiesarrow-icon
    • timer-icon 11:45 - 12:30
      Michell Zappa
      Autonomous Futures 🦾

      Autonomous Futures 🦾arrow-icon

      From exponentials and centaurs to AI endgame: Consider this your preparatory AGI checklist, based on new-age tech scenarios and a decade of research expertisearrow-icon

      1 Hour Lunch & Connecting

    • timer-icon 13:30 - 14:15
      Livia Fioretti
      Culture 2025: Key Consumer Trends 🤩

      Culture 2025: Key Consumer Trends 🤩arrow-icon

      The counter-intuitive approach to shaping culture in an AI-driven world: Reject the algorithm, prioritize serendipity and occasionally embrace rage in the AGE OF IMPERFECTIONarrow-icon
    • timer-icon 14:15 - 15:00
      Acacia Leroy
      From Asia To The World 🌏

      From Asia To The World 🌏arrow-icon

      As a region known for its hyper-optimized consumerism and digital-first mindset changes pace, learn from LOST LIFESTYLES, CROSSOVER CURRENCIES and more – and be the first one to bring them to your own local marketsarrow-icon

      Quick 15-Minute Break

    • timer-icon 15:15 - 15:45
      Erick Smet
      What's on your radar? 🎯

      What's on your radar? 🎯 arrow-icon

      So many expectations, so little time: Recalibrate, reflect and enjoy an interactive exercise to identify your personal trend of all trendsarrow-icon
    • timer-icon 15:45 - 16:30
      Livia Fioretti and Michell Zappa
      Ideation Magic 🦄

      Ideation Magic 🦄arrow-icon

      If only you could turn your selected trend – and many others – into meaningful innovation directions of your own with the push of a button, if only... arrow-icon
    • timer-icon 16:30 - 17:00
      Networking & Drinks 🍸

      Networking & Drinks 🍸arrow-icon

      Enjoy drinks and canapés in the Eye's gorgeous foyerarrow-icon

    Some of our keynote speakers

    Erick-1
    Erick works across the intersection of trend intelligence, business opportunities and strategic direction. A Dutch-Belgian hybrid, Erick combines his academic background in innovation research and concept development with his love of getting into the nitty-gritty of the new and the next. Through his work, he’s produced multiple podcasts and white papers on intersectional activism and led innovation trajectories for various multinational brands including JP Morgan Chase, Brookfield and PageGroup.

    Erick Smet

    Erick Smet

    Content Director

    Erick works across the intersection of trend intelligence, business opportunities and strategic direction. A Dutch-Belgian hybrid, Erick combines his academic background in innovation research and concept development with his love of getting into the nitty-gritty of the new and the next. Through his work, he’s produced multiple podcasts and white papers on intersectional activism and led innovation trajectories for various multinational brands including JP Morgan Chase, Brookfield and PageGroup.
    Liv-1
    Livia helps TrendWatching’s clients worldwide to act on trends. She has presented TrendWatching keynotes and workshops to business professionals in over 30 cities across the globe. From conceptualising trend-driven strategies to ideating innovations that will cater to future customer expectations, Livia has a firm understanding of how trends manifest across continents. Passionate about culture, strategy and inspiring creativity, she is an accomplished speaker and workshop facilitator who has presented dozens of trend keynotes and innovation workshops for clients like DSM and A+E - from Brazil to the US.

    Livia Fioretti

    Livia Fioretti

    Director of Insights

    Livia helps TrendWatching’s clients worldwide to act on trends. She has presented TrendWatching keynotes and workshops to business professionals in over 30 cities across the globe. From conceptualising trend-driven strategies to ideating innovations that will cater to future customer expectations, Livia has a firm understanding of how trends manifest across continents. Passionate about culture, strategy and inspiring creativity, she is an accomplished speaker and workshop facilitator who has presented dozens of trend keynotes and innovation workshops for clients like DSM and A+E - from Brazil to the US.
    Acacia-1

    With a background that spans writing, speaking and consulting, Acacia has become a pivotal figure in delivering insights that assist a diverse range of clients, from Fortune 500 CEOs to boutique agencies. Her expertise is rooted in a profound understanding of Asian consumers, which she leverages to guide clients in launching insight-driven innovations.

    Over the past seven years, her journey has taken her across more than 20 countries in Asia Pacific, Europe, and North America. During this time, she has delivered over 100 keynotes and workshops.

    In her current role as Senior Trend Analyst & Asia Lead for TrendWatching, Acacia oversees all APAC trend content from her base in Singapore.

    Acacia Leroy

    Acacia Leroy

    Asia Lead

    With a background that spans writing, speaking and consulting, Acacia has become a pivotal figure in delivering insights that assist a diverse range of clients, from Fortune 500 CEOs to boutique agencies. Her expertise is rooted in a profound understanding of Asian consumers, which she leverages to guide clients in launching insight-driven innovations.

    Over the past seven years, her journey has taken her across more than 20 countries in Asia Pacific, Europe, and North America. During this time, she has delivered over 100 keynotes and workshops.

    In her current role as Senior Trend Analyst & Asia Lead for TrendWatching, Acacia oversees all APAC trend content from her base in Singapore.

    Robbie
    Based in the UK, Robbie helps brands, from Warner Music to Nissan, to identify and run with the latest consumer trends. Having traveled extensively as a journalist and editor before segueing into brand strategy, he brings a global perspective and open-mindedness to his work – delivering reports, workshops and presentations that embrace TrendWatching’s cross-industry approach. 

    Robbie Hodges

    Robbie Hodges

    Trend Analyst

    Based in the UK, Robbie helps brands, from Warner Music to Nissan, to identify and run with the latest consumer trends. Having traveled extensively as a journalist and editor before segueing into brand strategy, he brings a global perspective and open-mindedness to his work – delivering reports, workshops and presentations that embrace TrendWatching’s cross-industry approach. 
    Michell
    Michell operates at the intersection of technology forecasting, business potential, and futures literacy. Swedish-Brazilian and currently living in Portugal, Michell merges his academic pursuits in technology trend analysis with an intrinsic passion for the futuristic and groundbreaking. His company, Envisioning, focuses on the impact and emerging technologies and how to think about potential futures. He has consulted and led research projects for public entities and several multinational corporations worldwide.

    Michell Zappa

    Michell Zappa

    Founder, Envisioning

    Michell operates at the intersection of technology forecasting, business potential, and futures literacy. Swedish-Brazilian and currently living in Portugal, Michell merges his academic pursuits in technology trend analysis with an intrinsic passion for the futuristic and groundbreaking. His company, Envisioning, focuses on the impact and emerging technologies and how to think about potential futures. He has consulted and led research projects for public entities and several multinational corporations worldwide.

    What participants said about our previous global seminars

    It greatly exceeded my expectations. I got a lot of inspiration, information, knowledge out of it.

    New York

    I came out of the day with a sense of wonder, excitement and mild panic. It was great!

    Amsterdam

    Fantastic cross section of experiences & knowledge!

    Bangkok

    Inspiring, insightful, engaging. By the end of the day my brain was aching (physically hurting, in a good way) with ideas and possibilities.

    Jakarta

    The quality of the presentations by the majority of the speakers and the variety of information shared was exceptional.

    London

    A lot was packed into a short time, but it was a high impact, efficient day.

    Sydney

    It’s surprising how many examples outside your
    industry are relevant for your own business.

    Bangkok

    Being at the front of some of these trends will help shape some of my organisation's innovation.

    Amsterdam

    Such a great room of talented and interesting professionals!

    Atlanta

    An inspiring day of consumer trends and the opportunities they present to delight our customers; featuring actionable insights, from start to finish!

    San Francisco

    Killer content, great insights and we leave with our heads buzzing.

    Hong Kong

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    Amsterdam Trend Event 2024

    Eye Filmmuseum

    Amsterdam Trend Event 2024

    Eye Filmmuseum

    Amsterdam Trend Event 2024

    Eye Filmmuseum

    Amsterdam Trend Event 2024

    Eye Filmmuseum

    Amsterdam Trend Event 2024

    Eye Filmmuseum

    Amsterdam Trend Event 2024

    Eye Filmmuseum

    Amsterdam Trend Event 2024

    Eye Filmmuseum

    Amsterdam Trend Event 2024

    Eye Filmmuseum

    Amsterdam Trend Event 2024

    Eye Filmmuseum

    Amsterdam Trend Event 2024

    Eye Filmmuseum
    Giulia-Circle-1

    Any questions?

    Talk to Giulia Bolzan, our Events Coordinator. Your message goes straight into her inbox and will be replied to asap.