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Erase All Kittens partners with Tesco to get more girls into coding

Built specifically to appeal to girls, Erase All Kittens uses a Mario-style adventure game to introduce kids aged 7 to 13 to coding. The game works with standard programming languages such as HTML, CSS and Javascript, allowing kids to transfer what they've learned to other programs and projects.

So far, more than 170,000 players in over 170 countries have signed up, and over half of them are girls. To reach a wider audience and make subscriptions available to more kids, EAK has now partnered with Tesco. Holders of the British supermarket's loyalty card can use vouchers for a discount on an annual subscription, which is normally priced at GBP 12.49.

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As reported by TechCrunch, Erase All Kittens' CEO and co-founder Dee Saigal points out: “There is still a huge misconception that coding and engineering are more for boys, when in fact it’s gender bias keeping women out of careers in STEM.”

After playing EAK, 95% of girls say they want to learn more about coding. Partnering with with the edtech startup is a small but potentially significant way for Tesco to show its 20 million Clubcard members that all children should be given the opportunity to develop their digital skills.