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So far, more than 170,000 players in over 170 countries have signed up, and over half of them are girls. To reach a wider audience and make subscriptions available to more kids, EAK has now partnered with Tesco. Holders of the British supermarket's loyalty card can use vouchers for a discount on an annual subscription, which is normally priced at GBP 12.49.
As reported by TechCrunch, Erase All Kittens' CEO and co-founder Dee Saigal points out: “There is still a huge misconception that coding and engineering are more for boys, when in fact it’s gender bias keeping women out of careers in STEM.”
After playing EAK, 95% of girls say they want to learn more about coding. Partnering with with the edtech startup is a small but potentially significant way for Tesco to show its 20 million Clubcard members that all children should be given the opportunity to develop their digital skills.
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