Soft drink brand Guaraná invites female gamers to design better skins for characters

Even while slaying in epic battles, female characters in video games are (still) frequently hypersexualized. Which isn't surprising since they were initially designed for and by the male gaze. But nearly one out of two gamers is now a girl or woman, and they need more inclusive options.

To make female gamers feel more represented, Guaraná launched En mi Skin. The soft drink brand invited three young women from Peru to help design new skins. Working with 3D designers, gamers Diana Pomar, Mariana Fulle and Julisa Li shared how they wanted to see themselves in a gaming environment, and constructed avatars they can truly identify with.

The resulting skins are free to download and can be used on Core, a platform with thousands of free games. En mi Skin was developed with Ogilvy Perú.