In mobility app, Shanghai citizens get points for taking bus or train

Shanghai's mobility as a service platform, Suishenxing, enables users to manage all aspects of daily transportation within the city, from taking the metro to hailing a taxi or paying for parking. Promoting low-carbon choices within that mix, the city's residents now receive green credits every time they select a more sustainable mode of transport.

As reported by Shine, the app equates 10 km by bus or metro to 1 kg of reduced CO2 emissions. After each ride, users can see how many credits they've accumulated. Soon, they'll be able to redeem them for gifts in Suishenxing's online shop.

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While Shanghai's public transport system is extensive, well-developed and used by millions of people every day, around a quarter of journeys are still made by car. In the sprawling megacity, that leads to severe traffic congestion and massive emission of pollutants.

Suishenxing's green credits initiative offers a recurring reminder of the CO2 emissions residents can save by choosing public transport over cars, providing a positive reinforcement to do the right thing. In a city of nearly 25 million people, those tiny nudges and individual decisions add up. Which tools could your organization offer consumers to help them track and manage their eco-impact?

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In city's mobility app, Shanghai citizens get green points for taking bus or train

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Concepts, campaigns and companies worth tracking. Selected by our experts, delivered daily.

In city's mobility app, Shanghai citizens get green points for taking bus or train

Innovation of the day