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As the cost of living crisis continues to rise, ever more people are feeling the squeeze. To help those in need of a hot meal, Heinz has partnered with British supermarket Morrisons.
At the supermarket's cafes, anyone can drop in for a simple yet nutritious meal of a baked potato filled with Heinz beans in tomato sauce. To avoid the stigma of asking for a free meal, the brands came up with a code phrase inspired by Henry J. Heinz, who founded the company in 1869. All people need to do is ask for Henry at a cafe counter.
Heinz has pledged more than 160,000 free meals at Morrisons' supermarket cafes nationwide. The offer is valid from 26 October through 6 November 2022, coinciding with school fall break in the UK.
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