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For anyone who needs or wants to travel fast and far, flying is still the way to go. Before they book, Lite.Flights aims to help travelers find the least environmentally harmful option.
The website shows the most carbon efficient flights between the world's top 100 airports, routed by country, city, airport, airline and aircraft type. For London Heathrow to Seoul, for example, that would be a flight by Asiana Airlines on an Airbus A350-900, producing 1946 kg CO2 per passenger for a one-way trip. Only flights with the lowest carbon emissions are shown; others are left out.
Created by Good Caesar — 'a design and technology studio with an affinity for maps and aviation' — Lite.Flights uses data from frequently updated search results and aims to add more destinations over time. It isn't currently connected to a booking engine.
It turns out other brilliant minds were working on this, too. As of yesterday, Google Flights now includes estimated CO2 emissions in flight search results and on booking pages. In addition to sorting by price or duration, users can now sort by emission, and if trains are an option on their selected route, Google shows those as well.
For more on helping consumers vote with their money by measuring and clearly labeling your brand’s impact, check out our LABEL-LED trend briefing!
While consumers increasingly feel at least a twinge of flygskam before booking a flight, desire and necessity mean air travel won't disappear. And for mass travel, that currently still means fossil-fueled planes. So there's every reason to help people turn their environmental awareness into actions that lower their carbon footprint. And narrowing down options to the single best one has the added appeal of sidestepping choice overload. Could you build a Lite.Flights for your industry?
Spotted by: Raymond Kollau