Youth equals beauty, right? Long held as indisputable, that formula has deep roots in society. And it's been used to market innumerable beauty products. A bottle of Drops of Youth serum by The Body Shop sells every 23 seconds.

Despite that bestseller status, The Body Shop is ditching the name as it takes a stance against ageism. Drops of Youth has been reformulated to contain more of its star ingredient, which now also lends its name to the product line: Edelweiss.

In the brand's own words, "We're ripping up beauty industry norms and shifting the dial from youth to strength."