COMING UP | Our Global Trend Events 🌎

Breaking-News-Icon-5
Aug - Oct 2024

Bangkok, Amsterdam, New York

Join us

New rewilding mode on Husqvarna robot lawn mowers creates habitat for bees and butterflies

Many plants purchased for gardens might look pretty but are the equivalent of food deserts to native bugs. And manicured lawns provide scant shelter for living creatures. Which is why Husqvarna, the Swedish manufacturer of outdoor power products, has introduced an industry-first to its robotic lawnmowers: Rewilding Mode. By selecting the feature, people can easily create miniature meadows to support bees, butterflies and other insects.

Rewilding is a conservation strategy used to increase biodiversity, and Husqvarna's Rewilding Mode leverages GPS technology to automatically designate at least 10% of a garden as a nature-friendly area. Satellite data is used to calculate and suggest a 'rewilding zone' on a map, which users can then adjust to suit their garden's layout. Every time the robot trims the lawn, it will avoid that patch. Since they aren't constantly cut back, grasses and other plants can grow taller and bloom, providing shelter and food for insects and birds.

 

Trend Bite

Husqvarna's innovation is a timely response to the escalating biodiversity crisis. And the need for solutions is urgent: among countless other indicators of the drastic decline of insects and birds, a recent study found that butterfly populations inhabiting European grasslands dropped by 36% between 2011 and 2020.

According to Husqvarna, if every lawn across Europe dedicated 10% to rewilding, the resulting area would quadruple that of Europe's largest nature reserve. While tiny wildflower meadows aren't a substitute for large-scale conservation, they're an unmistakable improvement on ecologically impoverished lawns.

By integrating an eco booster into the regular act of mowing, Husqvarna provides consumers with a convenient mechanism for environmental stewardship of their own plot of land. And who knows — once they've allowed nature to flourish in one corner of their yard, they might be inspired to rewild some more :-)