In a 2020 global audit of plastic waste, Unilever took fourth place among manufacturers whose packaging is most frequently found as plastic pollution. Are paper alternatives perfect? No. Pulpex currently only works with virgin wood pulp, a process that involves water, chemicals and cutting down trees. And while Pulpex claims all pulp will be sustainably sourced, those tree plantations come with their own set of issues. But unlike plastic, paper products fully degrade if they're not recycled and according to Pulpex, its bottles have an overall carbon footprint that's 90% lower than glass and 30% lower than PET.