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Rapid delivery app Gorillas launches a record label for its riders

Gorillas — Germany's swiftly expanding speedy delivery app — recently launched its own record label, Pedal Records. When they're not cycling around cities with packs full of groceries, riders can submit their music for review. If the label's A&R team likes what they hear, a rider can sign a contract within weeks. Once tracks are released and streamed or sold, the artist receives a 30% cut of net profits, paid out twice a year.

To tap into an existing network, Gorillas partnered with Berlin-based indie label MNF.  Pedal Records has signed a handful of artists so far, including a Ghanaian rap artist, a Chilean electronic music producer and Polish pop singer, all working for Gorillas in Germany and the Netherlands.

Trend Bite

Whether it's LEGO building MRI models, a retailer offering employees PETernity leave, or Zara's models shooting a campaign from home,smart brands look for ways to make their internal culture an external asset. And that includes helping employees express their creative power. How can your brand become a conduit for undiscovered in-house talent?

Innovation of the day

Spotted by: Joaquim Moody