Make → Shift

What happens when niche culture goes mainstream?

Why it's time to create beneficial butterfly effects

Brands work with collectives for greater accountability

Get people talking with barter-based initiatives

Venture into the metaverse with initiatives that hit different.

22 business opportunities for 2022. Consider this your purpose-driven manual for the year ahead.

Safeguard the future with innovations that take the edge off global warming.

Flip your brand inside out. Show the heart of your company, literally.

The future of conscious consumerism? It’s a matter of facts.

How to succeed in the race against time (P.S. It’s not all about speed)

The new social justice frontier? Accessibility. Get ready to turn barriers into innovations.

Emotional resilience doesn't just happen overnight. Equip tomorrow’s consumers with the mental tools needed to thrive in an uncertain future.

In 2021, healing the earth will become everyone’s business. Here’s how to prepare for the regenerative revolution. (Yes, it really is as good as it sounds.)

A selection of opportunities to help you imagine and build new products, services and campaigns that will have a purposed impact in 2021 and beyond.

Consumers globally are trying to arm themselves with knowledge. As the line between fact and fake blurs, they'll expect all brands – not just in media – to take action.

Roll out innovations that are Hands Off...But Human! That not only consider health but also make consumers' social lives even better and more meaningful than they were before.

In response to unprecedented change, some brands are going beyond minor tweaks to make BOLD PIVOTS – redefining ‘business as usual’ for their organizations.