Back to our Global Home

Select your country

Log in

Make → Shift

Our monthly Trend Briefings, covering the trends no brand can afford to ignore – plus exercises and prompts to get your team innovating – all in one six-minute read.

Make→Shift | 22 for '22

22 business opportunities for 2022. Consider this your purpose-driven manual for the year ahead.

Read more
Make → Shift | ACCLIMATORS

Safeguard the future with innovations that take the edge off global warming.
Make → Shift | IN-FLUENCERS

Flip your brand inside out. Show the heart of your company, literally.
Make → Shift | LABEL-LED
The future of conscious consumerism? It’s a matter of facts.
Make → Shift | SYNCHRONOS
How to succeed in the race against time (P.S. It’s not all about speed)
Make → Shift | OMNIBILITY

The new social justice frontier? Accessibility. Get ready to turn barriers into innovations.
Make → Shift | MINDCRAFT

Emotional resilience doesn't just happen overnight. Equip tomorrow’s consumers with the mental tools needed to thrive in an uncertain future.
Make → Shift | Terrapy

In 2021, healing the earth will become everyone’s business. Here’s how to prepare for the regenerative revolution. (Yes, it really is as good as it sounds.)
Make → Shift | 21 Trends for 21
A selection of opportunities to help you imagine and build new products, services and campaigns that will have a purposed impact in 2021 and beyond.
Make → Shift | The Fight for Facts

Consumers globally are trying to arm themselves with knowledge. As the line between fact and fake blurs, they'll expect all brands – not just in media – to take action.
Make → Shift | HANDS OFF... BUT HUMAN

Roll out innovations that are Hands Off...But Human! That not only consider health but also make consumers' social lives even better and more meaningful than they were before.
Make → Shift | BOLD PIVOTS
In response to unprecedented change, some brands are going beyond minor tweaks to make BOLD PIVOTS – redefining ‘business as usual’ for their organizations.

Briefing archive

TrendWatching's Hongbao for meaningful prosperity

Prepare for a prosperous new year with these eight APAC-based innovations.
The Future of Purpose
You know the shift to a more ethical, sustainable consumerism is the coming trend of all trends. The opportunities are huge. 
The Future of Work
Two actionable trends that will reshape the way you work and enhance your internal culture.
Asian Trends for 2020

Three key consumer trends that will shape Asia in 2020 and beyond.

 
Five trends for 2020
A handful of key consumer trends to supercharge your planning in 2020 and beyond.
The Future of Wellbeing
Two monumental challenges impacting the health and happiness of consumers around the world.
The Future of Experiences in Asia
These three trends are reshaping in-person customer experience in 2019 and beyond.
The Future of Experiences
We've pinpointed three actionable trends to help you delight customers in the months ahead.
Five Asian Trends for 2019

Five powerful consumer trends. Five opportunities. Are you ready?
Five Trends for 2019

Five powerful consumer trends. Five opportunities. Are you ready?
The State of Play
25 reasons why engaging your customers will never be the same.
The Future of Retail in Africa
Five trends reshaping the future of retail in 2019 and beyond.
The Future of Retail in Asia
Five trends reshaping the future of retail in 2019 and beyond. 
The Future of Retail
Five trends reshaping the future of retail in 2019 and beyond.
Glass Box Brands

In an age of radical transparency, your internal culture is your brand. Time to take action!
The Future of Customer Experience

Your customer is precious about how they spend their attention. Are you saving or seizing it?
Truthful Consumerism
The future of consumerism in a new age of populism, polarization and post-truth. 
Your Big Idea
The Consumer Trend Canvas: Understand and apply a trend today
Five African Trends for 2018
The future of consumerism in a new age of populism, polarization and post-truth. 
Five Asian Trends for 2018

The future of consumerism in a new age of populism, polarization and post-truth. 
Five Trends for 2018

The future of consumerism in a new age of populism, polarization and post-truth. 

Our Services

From trend intelligence to training: we have you covered

Services: Intelligence Platform

Trend Intelligence Platform

Services: Trend Intelligence Platform

A world-class, yet affordable trend intelligence platform

Giving you access to our full Trend Framework, Innovation Database with 26,000+ innovations, 2022 Trend Report, Industry Reports, Ask an Analyst service and more.

Everything you need to guide and inspire you to turn trends into meaningful innovations.

Find out more
Services: Trend Academy

Academy

Services: Trend Academy

Academy | Our 25-lesson, self-paced online video course

Access 10+ years of working with consumer trends into a new curriculum – now used by 400+ brands, agencies and universities worldwide. 

Designed to train you in forecasting and applying, developed using our methodology and taken at your own pace. 

Find out more
Presentations

Presentations and Workshops

Presentations

Presentations, Workshops, Reports and Advisory

Our team of Trend Analysts & Presenters have delivered literally 100s of keynotes, workshops and customised reports, in 35+ countries, to some of the world's leading brands and agencies.
We know how to deliver.

Find out more
Services: Trend Events

Trend Events

Services: Trend Events

Our public Trend Events, from Boston to Berlin to Bangkok

Join us around the world for highly curated events - we'll announce new dates very soon. Make sure you're subscribed to our free trend updates to be among the first ones to find out where and when next.