Purpose Embedded

Take a deep dive into how pioneering, purpose-driven businesses are enshrining their commitments to people and the planet into their DNA. This month’s edition of Business of Purpose, our sister publication, focuses on Patagonia and its announcement that Earth would become its only shareholder, with all its profits being directed to its mission of ‘saving our home planet’. 


Read the full article here to find out how this approach works and how it can alter our views on what a business’ role is in society.

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