Quitting Social Media
Do you have a love-hate relationship with social media? This month’s dispatch from our sister publication Business of Purpose explores Lush's seemingly successful anti-social media strategy that completely changes how a big brand communicates with its customers. While similar purpose-driven brands might be quick to follow, the long-term effects of this strategy are still unseen.
Can shifting away from traditional social media towards a more authentic, collaborative and niche communication strategy make for better connections with potential customers?