Quitting Social Media

Do you have a love-hate relationship with social media? This monthโ€™s dispatch from our sister publication  Business of Purpose  explores Lush's seemingly successful anti-social media strategy that completely changes how a big brand communicates with its customers. While similar purpose-driven brands might be quick to follow, the long-term effects of this strategy are still unseen. 

 

Can shifting away from traditional social media towards a more authentic, collaborative and niche communication strategy make for better connections with potential customers?

Click here to read the full article about Lush's strategy ๐Ÿ‘ˆ

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