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Robbie Hodges

Robbie Hodges

Robbie is a London-based Trend Analyst with a professional background in journalism and experience working in the travel industry. Aside from heading up TrendWatching’s flagship newsletter, TW Weekly, he is also the editor of TrendWatching Premium’s monthly Snapshot report and plays a key role in our Make→Shift publication. Through our Ask an Analyst platform, he regularly advises clients across the globe on emerging, purpose-driven trends.

Move Over Meta: Here’s How Brands Can Use The Metaverse for Good

By Robbie Hodges, 2 November 2021
The metaverse might look like a bundle of fun, but how can your brand engage with it in a truly meaningful way? These purpose pioneers are setting the bar.

How to Become an ACCLIMATOR: Apply Our Latest Trend Now

By Robbie Hodges, 5 October 2021
We show you how to turn the takeaways from Make→Shift: ACCLIMATORS into a boundary-pushing business innovation that actually responds to the needs of the modern consumer.

HEC Paris, QGlue, Verizon and More: TrendWatching’s July Gigs

By Robbie Hodges, 2 August 2021
From a keynote presentation for Qglue in India to a workshop with MBA students at HEC in Paris, here is a snapshot of what we got up to in July.

Travel Spotlight: Caravan Chic, Blimp my Ride and Astro-Training

By Robbie Hodges, 27 July 2021
Introducing… Industry Spotlight. Each month, a TW analyst puts an industry under the spotlight – sharing three ideas that will redefine Business As Usual. 

We Took to Instagram to Answer your Questions About Make→Shift: OMNIBILITY

By Robbie Hodges, 27 June 2021
We held an Instagram Q&A on Make→Shift: OMNIBILITY. Didn't catch it? Read this nifty excerpt or check out our IG Highlights for the full interview.  

Put Accessibility First by Downloading Our OMNIBILITY Style Guide

By Robbie Hodges, 8 June 2021
While researching OMNIBILITY, we invited people with experience of disabilities to brainstorm with us and created a new appendix to our style guide.

Pride Month: Five Forward-Thinking LGBTQ+ Initiatives You Should Know About

By Robbie Hodges, 8 June 2021
So you’re LGBTQ+ inclusive? Prove it. Level up your brand’s Pride efforts by taking a cue from these forward-thinking businesses and campaigns.

Explore MINDCRAFT: Read the articles behind our latest trend

By Robbie Hodges, 28 May 2021
Did our recent issue of Make→Shift pique your interest? Swot up on MINDCRAFT and plump your mental health toolkit with these articles and resources.