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Robbie Hodges

Robbie Hodges

Robbie is a London-based Trend Analyst with a professional background in journalism and experience working in the travel industry. Aside from heading up TrendWatching’s flagship newsletter, TW Weekly, he is also the editor of TrendWatching Premium’s monthly Snapshot report and plays a key role in our Make→Shift publication. Through our Ask an Analyst platform, he regularly advises clients across the globe on emerging, purpose-driven trends.

Four Emerging Industry Niches to Watch Now

By Robbie Hodges, 26 January 2022

During our research, we often stumble upon ‘niches’ – exciting, industry-specific trends that aren’t yet fully formed but could hit the mainstream in the near future. From metaverse-ready wearables to deep-fake advertainment, these are the topics gaining traction right now. Each of the emerging niches mentioned below (and 46 others) are being tracked and updated on a weekly basis in our Innovations Lab – a service exclusively for members of our intelligence platform, TrendWatching Premium

Move Over Meta: Here’s How Brands Can Use The Metaverse for Good

By Robbie Hodges, 2 November 2021

Wowza. Doesn’t the metaverse look like a whole lot of fun? If Mark ‘Zuck’ Zuckerberg’s recent keynote was anything to go by, in five years’ time we’ll all work from virtual offices plucked from the pages of Architectural Digest and spend our leisure time somersaulting through galactic playgrounds – never mind the expensive headsets or Facebook Inc.’s numerous skirmishes with the law. Yes, like the most successful sales pitches, Zuckerberg dazzled us with spectacular visualizations and glossed over the more difficult-to-answer questions. For instance, how can the metaverse be used to make the world a better place, like, IRL? 

How to Become an ACCLIMATOR: Apply Our Latest Trend Now

By Robbie Hodges, 5 October 2021

We have a saying here at TrendWatching: ‘trends are useless unless you apply them’. Thankfully, we’ve spent the past two decades developing a tool designed to help you do exactly that.

HEC Paris, QGlue, Verizon and More: TrendWatching’s July Gigs

By Robbie Hodges, 2 August 2021

Just before many European offices pulled down their shutters (or rather, closed their webcams) and headed off for summer break, we managed to squeeze in various client gigs. From a keynote presentation for Qglue in India to an Academy-themed workshop with MBA students at HEC in Paris, here is an edited snapshot of what we got up to in July. 

Travel Spotlight: Caravan Chic, Blimp my Ride and Astro-Training

By Robbie Hodges, 27 July 2021

Introducing… Industry Spotlight. Each month, a TW analyst will put one of our 16 key B2C industries under the spotlight – sharing three ideas they predict will redefine Business As Usual. 


We Took to Instagram to Answer your Questions About Make→Shift: OMNIBILITY

By Robbie Hodges, 27 June 2021

 We held an Instagram Q&A focused on Make→Shift: OMNIBILITY. Didn't catch it? Read this nifty excerpt or check out our IGTV section for the full interview.  


Put Accessibility First by Downloading Our OMNIBILITY Style Guide

By Robbie Hodges, 8 June 2021

While researching OMNIBILITY, we invited people with experience of disabilities to brainstorm with us and created a new appendix to our in-house style guide.

Pride Month: Five Forward-Thinking LGBTQ+ Initiatives You Should Know About

By Robbie Hodges, 8 June 2021

So you’re LGBTQ+ inclusive? Prove it. Level up your brand’s efforts this Pride month by taking a cue from these forward-thinking businesses and campaigns.

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