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Robbie Hodges

Robbie Hodges

Robbie is a London-based Trend Analyst with a professional background in journalism and experience working in the travel industry. Aside from heading up TrendWatching’s flagship newsletter, TW Weekly, he is also the editor of TrendWatching Premium’s monthly Snapshot report and plays a key role in our Make→Shift publication. Through our Ask an Analyst platform, he regularly advises clients across the globe on emerging, purpose-driven trends.

Unveiling the latest trends shaping the future

By Robbie Hodges, 16 June 2023
We recently partnered with Samsung to explore the most impactful macro trends shaping the smart home tech landscape. The findings of the report predict that in the future, mirrors will be able to detect our mood, electric cars will be able to power up our ...
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Four Emerging Industry Niches to Watch Now

By Robbie Hodges, 26 January 2022
During our research, we often stumble upon ‘niches’ – exciting, industry-specific trends that aren’t yet fully formed but could hit the mainstream in the near future. From metaverse-ready wearables to deep-fake advertainment, these are the topics gaining ...
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Move Over Meta: Here’s How Brands Can Use The...

By Robbie Hodges, 2 November 2021
Wowza. Doesn’t the metaverse look like a whole lot of fun? If Mark ‘Zuck’ Zuckerberg’s recent keynote was anything to go by, in five years’ time we’ll all work from virtual offices plucked from the pages of Architectural Digest and spend our leisure time ...
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How to Become an ACCLIMATOR: Apply Our Latest...

By Robbie Hodges, 5 October 2021
We have a saying here at TrendWatching: ‘trends are useless unless you apply them’. Thankfully, we’ve spent the past two decades developing a tool designed to help you do exactly that.
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HEC Paris, QGlue, Verizon and More:...

By Robbie Hodges, 2 August 2021
Just before many European offices pulled down their shutters (or rather, closed their webcams) and headed off for summer break, we managed to squeeze in various client gigs. From a keynote presentation for Qglue in India to an Academy-themed workshop with ...
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Travel Spotlight: Caravan Chic, Blimp my Ride...

By Robbie Hodges, 27 July 2021
Introducing… Industry Spotlight. Each month, a TW analyst will put one of our 16 key B2C industries under the spotlight – sharing three ideas they predict will redefine Business As Usual.
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We Took to Instagram to Answer your Questions...

By Robbie Hodges, 27 June 2021
We held an Instagram Q&A focused on Make→Shift: OMNIBILITY. Didn't catch it? Read this nifty excerpt or check out our IGTV section for the full interview.
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Put Accessibility First by Downloading Our...

By Robbie Hodges, 8 June 2021
While researching OMNIBILITY, we invited people with experience of disabilities to brainstorm with us and created a new appendix to our in-house style guide.
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